That is for when it goes live. You can play for free up to lvl 20. If you want access to higher content is when you pay.
Well it's been a fun diversion since I can sort of play the game while I work at home. I definitely won't pay to play the game though.
Sword of the new World goes live in two days. There will be a wipe. If you played in beta you can keep you family name. If you want to play in the live version you can use your beta client+ patch. The game will be $10 a month with cash shop for extra stuff that is not a game maker or breaker. I'll probably play at least untill AOC comes out. Now that I've played into the 50's I know how to do it easily. Beta has been fun.