It's just as easy if not more so to go out and download a hack program. Even more people can do it then go out and buy a game card. Why? They don't need to be old enough to drive out or have to convince thier parents to do it for them. A quick google search will pull out plenty of character editors and more that are every bit as easy to use as a gameshark. Some of them even easier. The vast majority of cheaters that use some sort of hack have absolutely no idea how it works. One smart person figures out the code and how to fiddle it, makes a neat looking little software tool to do it, then puts it on the web where it spreads on it's own for free. Just like one smart person figures out the gameshark commands to use and then publishes them, either by web or by a book sold in stores. As a point of refference, I've found about half a dozen Diablo2 character editors in 10 minutes with google, that I would actually trust to download safely. It's not hard. So I'd say that arguement holds up entirely. And I do agree the devs have the capability to make good code. Devs tend to get fired if they don't The big catch is in who calls the shots on what gets done when, and how much resources (people, money, whatever) each thing gets. No company is perfect, I just see SOE blundering a bit more then Blizzard. The get a new person in charge there that can make customers happier, then yeah, they could beat out WoW and everyone else. They certainly have the resources to back up whatever project they want. But as it stands now, I don't think they can take the lead. Do good, certainly, but not #1 on a per game basis. Per company they could hold on to #1 though I think if they work at it.