For those of you who do not want to read the rest of this, the short answer is lack of emotion. Please realize this is only my personal opinion and does not reflect on you as an individual playing your Sony Online Entertainment games. Here is the major problem. Like it or not, Sony's foremost goal is corporate profitability. Well so is every other companies, you say! Of course. But in my personal experience and personal opinion Sony's biggest problem is they lack "emotion" in their games. I have no doubt working for Sony Online Entertainment is nowhere near as fun as working at Blizzard. So what, you say! Picture this, (Easy for those of you who are or have worked in a larger corporate environment) you can come to work ready to create some of the best looking monsters ever to enter the game world using your creativity. Or, you can come to work to create 7 monsters by your supervisors next art deadline next Friday in order to stay within the project timeframe. Emotion! Which would you be more psyched about during your morning coffee. Sony has triumphed very well in its hardware (Playstations). These things do not stray as far into creativity as game development. Game creation does not fit into the standard corporate mold and I sincerely believe that is what SOE must do to maintain a certain level of profitability for the company. If you look at the playstation you will find the top games are made by specific game development companies. Great games have to come from game developers that encourage creativity and are willing to take risks. I have no doubt SOE messes up the little things in games because they run more as a corporate machine than as a specific game development company. I doubt SOE takes too many risks in its day-to-day operations. It's emotion and risks however that place unheard of developers at the top of the game industry. Search out a little company called "id" that created Wolfenstein 3-D... Perhaps I am rambling, and I missed the point of my message entirely. In any case, I predict SOE will suffer largely in MMORPG market share after EQ2 while other game companies move in to take larger and larger shares.